The Shirt™ by Rochelle Behrens Goes Live with Quiet Logistics for e-Fulfillment

Recently Named a "Fashion Must Have for 2011" on The Oprah Winfrey Show, The Shirt Sales Dramatically Increase, Requiring Immediate Robotic Fulfillment

ANDOVER, Mass. – February 23, 2011 – Quiet Logistics, the only multi-tenant robotic Fulfillment to Consumer (F2C) outsource provider, today announced that The Shirt™ by Rochelle Behrens has gone live with Quiet Logistics as its fulfillment partner to help manage its rapid growth. Featured on the Today Show, NPR and most recently The Oprah Winfrey Show, The Shirt by Rochelle Behrens offers unique patent-pending Dual Button Down Technology™ to eliminate blouse gape.

The "O effect" has been sudden and spectacular, appreciably increasing sales and placing considerable expectations on the organization. "We chose Quiet Logistics because of its proven track record of being able to handle growth with continued quality," said Rochelle Behrens. "We can focus on growing our business and have a reliable partner in fulfillment and logistics."

Quiet Logistics leverages industry leading warehouse automation technologies and robotics to deliver the highest levels of service including order and inventory accuracy at competitive price points over an infrastructure that can scale with even the steepest of growth curves.

Fed up with impractical and poorly fitting button down shirts to wear to work, Rochelle Behrens invented The Shirt. "Any woman who has ever worn a button-down shirt knows exactly what I mean. It is that see-straight-through-to-the-bra phenomenon that occurs between the buttons on so many women's shirts," Ms. Behrens said. "The Dual Button Down Technology is hidden and feels natural to the shirt – no metal objects or sticky tape allowed. The buttons are strategically placed so you can button up, or down to suit your needs. The fabric is stretch, comfortable, wearable and versatile. And the tailoring is slimming, because if it fits properly across the bust, you can wear your real size, making 'the gape' history."

"We love a high-speed growth story because we are one ourselves," said Bruce Welty, CEO of Quiet Logistics. "Quiet Logistics understands what it takes to properly manage growth while delivering on customers' expectations. We are thrilled to have The Shirt as our new customer and look forward to providing quality fulfillment services to help facilitate its phenomenal growth."

About The Shirt™ by Rochelle Behrens
The Shirt™ by Rochelle Behrens eliminates blouse gape, that see-straight-through-to-the-bra phenomenon that occurs on women's button down shirts through its patent-pending Dual Button Technology™. Featured on The Oprah Winfrey Show as a "must have item for 2011" and on The Today Show, The Shirt is carried at Bloomingdales, Von Maur, National Jean Company and many specialty boutiques across the US as well as at
www.www.the-shirt.com.

About Quiet Logistics
Quiet Logistics is the first Fulfillment to Consumer (F2C) provider to deliver a complete outsourced solution that leverages the game-changing material handling robotics of Kiva Systems to some of the eCommerce industry's fastest growing e-tailers including The Gilt Groupe, Bonobos, Milly, Tucker Blair and Cloudveil. Quiet Logistics "Consumer Driven Fulfillment (CDF)" services is an alignment of best-in-class operations experience and a fully integrated technology platform with a simplified business model which considerably improves distribution throughput, accuracy, scalability and flexibility at a lower cost. www.quietlogistics.com

# # #