Quiet Logistics Goes Live at Mott 50 and Creates Strategic Relationship with Launch Collective

Robotic Fulfillment Provider Maintains Exceptional Growth

ANDOVER, Mass. – April 5, 2011 – Quiet Logistics, the only multi-tenant robotic Fulfillment to Consumer (F2C) outsource provider, today announced that Mott 50 has launched a new eCommerce business using Quiet Logistics for critical back-end order fulfillment services. Mott 50 is the force behind a fashion-forward line of apparel that blends style and elegance with unprecedented intelligent UPF sun protection.

"The inspiration for Mott 50 came from a day at the beach with friends, when we noticed that the era of tanning contests was now over, and in its place we saw floppy hats, oversized sunglasses and witnessed a shift in consciousness," said Anne Botica, co-founder of Mott 50. "Most clothing leaves people exposed to harmful UV rays – the UVA rays that may not cause a sunburn but do lead to aging and skin cancer, so we made it our mission to find new ways to protect our skin from the negative effects of sun damage. After considerable research, fabric sourcing from around the world and garment testing with top facilities, Mott 50 was born: a new line of fashion that offers UPF sun protection in every garment," commented Monique Moore, co-founder.

In addition, Quiet Logistics has announced a strategic partnership with Launch Collective, a business management agency for fashion and lifestyle brands that provides crucial early stage strategic planning and implementation services to entrepreneurs who wish to launch and grow sustainable businesses. Launch Collective helps these entrepreneurs understand the dynamics of the fashion industry, offering best practices, industry expertise and valuable relationships. Critical to the Launch Collective approach is the development and implementation of partnerships with complementary "best in class" service providers such as Quiet Logistics.

"We were looking for a dependable fulfillment provider, and Quiet Logistics came highly recommended," said Shira Sue Carmi, founder of Launch Collective. "We wanted to work with a proven fashion service supplier, and Quiet Logistics impressed us not only with its innovative approach to fulfillment automation, but also with the quality of its established customer base."

"We are elated that Mott 50 has chosen Quiet Logistics as its fulfillment partner, and we couldn't be more pleased that Launch Collective has recognized Quiet Logistics for our fulfillment accomplishments," said Bruce Welty, CEO of Quiet Logistics. "These relationships are very important to us, and we look forward to serving Mott 50 and Launch Collective with the same outstanding results our customers have come to expect."

Quiet Logistics leverages industry leading warehouse automation technologies and robotics to provide the highest levels of product and brand care service, including order and inventory accuracy at competitive price points, to deliver on "the moment of truth" in eCommerce. "The moment of truth" takes place when the order is delivered and opened by the customer, who in that crucial moment forms or changes an opinion of the product, service or brand. Precise presentation of the correct product to the right person at the "moment of truth" ensures customer loyalty and higher profits.

About Mott 50
The Mott 50 line is approved by the Skin Cancer Foundation, and a portion of proceeds are donated to cancer research. For more information please visit our website at www.mott50.com

About Launch Collective
Launch Collective is a business management agency providing strategic and operational support to a diverse range of fashion and lifestyle companies. With a focus on apparel, accessories, and consumer brands, Launch Collective bridges the worlds of fashion and business, offering firsthand expertise to navigate the inner workings of the fashion world while maintaining a strong commitment to top and bottom line results. www.launchcollective.com

About Quiet Logistics
Quiet Logistics is the first Fulfillment to Consumer (F2C) provider to deliver a complete outsourced solution that leverages the game-changing material handling robotics of Kiva Systems to some of the eCommerce industry's fastest growing e-tailers including The Gilt Groupe, Bonobos, Milly, The Shirt™, Tucker Blair and Cloudveil. Quiet Logistics "Consumer Driven Fulfillment (CDF)" services is an alignment of best-in-class operations experience and a fully integrated technology platform with a simplified business model which considerably improves distribution throughput, accuracy, scalability and flexibility at a lower cost. www.quietlogistics.com

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