Outdoor Voices is an activewear brand that is on a mission to Get The World Moving. By freeing fitness from performance and bringing play back into everyday life, we are building a community of Recreational enthusiasts who believe that #DoingThings — moving your body and having fun with friends — is the surest, most important way to a happy and healthy life.
In the past five years, Outdoor Voices has raised $56.5M in venture capital, retail locations across the U.S., and is creating a nationwide community of Recreational Enthusiasts who join together to support OV’s goal of freeing fitness from performance. As a partner to this incredibly fast-growing activewear brand, Quiet is tasked with helping the OV team scale up while creating an exceptionally compelling omnichannel brand experience.
To give OV the necessary support for its monumental growth, we devised a scalable fulfillment strategy that addresses everything from the smallest immediate details of ordering packaging and presentation and other high-level initiatives. With a warehouse staff carefully trained to execute high-touch orders with precision, we have been able to give each OV delivery a personal touch, affixing branded stickers and placing inserts in each box for increased customer engagement.
Because OV is known for its product for Recreation that span across a variety of offerings for men and women as well as its Kits – a customizable top and bottom set for $95 – we also deploy custom processes to handle these unique packaging needs with maximum accuracy. And with frequent influencer mentions and press hits, we have leveraged our flexible systems to accommodate surges, even when they arise unexpectedly; and we’ve also worked directly with the OV team to plan for seasonal and other marketing peaks.